Geofilters is a feature that has been rolled out by Snapchat that gives the possibility to display a 2D vector/graphic art which displays the name of a city, place or event. Snapchat creates their own filters but also give the option for creators to upload their art. This can be used by businesses to advertise events or a location.
I have made GeoFilters with Snap Inc. for 15 cities in the world. The filters were made on Adobe Photoshop / Illustrator and are selected by the company employees to be uploaded for a given geographical perimeter. (Ex. city, restaurant, mall...)
My filters have achieved over 240 million views and 4.5 million uses by users of Snapchat.
Only 3 filters per city are usually uploaded so the requirements necessary to have a filter accepted are high. This has taught me how to create an aesthetically pleasing and complex design that must blend well with any user’s photo. Some of my work has been attached below.